Bernd Hake is a top executive with international experience in the luxury fashion, sports, and lifestyle industries, boasting over 25 years of experience at the executive level. As Chief Sales Officer (MDAX) at Hugo Boss, Managing Director at Red Bull, and currently CEO of the private equity-backed company Woom as well as Senior Business Advisor at Bain & Company, he is known for clear leadership, consistent execution, and sustainable transformation, combined with a global network at the top management level.