Innovative but Ineffecient
An internationally active high-tech company specializing in precision material processing methods was facing challenges in its customer management procedures. An internal modernization project had come to a standstill. Stagnation in an environment that thrives on innovation demanded a need for action.
Lack of Unity in the Company
Processes were not standardized due to a lack of incoherence between the three locations. There were no specific processes and best in practice rules to follow. As a result, there was a persistent waste of resources, which heavily burdened the day-to-day operations.
Pilot Site and Improvements
To address the issues, a pilot site was selected to conduct tests for new processes. The goal was to bring the commercial processes up to standard. Additionally, SAP processes were optimized and responsibilities revised, with a particular focus on the interface between sales and internal sales.
Efficiency through Structure and Clarity
Through the use of workshops, process overlaps were identified and weaknesses were addressed directly. The commercial procedures were standardized and made legally compliant, while SAP training ensured uniform system usage across all locations. Responsibilities between sales and internal departments were clearly defined to avoid duplicate work.
