From Growth Euphoria to Existential Crisis
A medium-sized CleanTech company with years of profits was plunged into crisis by an oversized plant and market consolidation. The private equity investor and family ownership urgently sought an interim CRO to establish transparency and future viability.
Challenges on multiple fronts
Financially, insolvency loomed due to unpaid invoices and a lack of liquidity planning. Operationally, data for decision-making was lacking, while sales and supply chain lagged behind international requirements. The new plant was too large, and the trust of banks and investors had been lost.
Strategic Pillars driving Turnaround
The interim CRO relied on a clear plan: securing liquidity, creating transparency in all processes, positioning the company for growth, and optimizing the supply chain. This was complemented by the search for strategic partners.
Immediate measures and structural changes
The interim CRO restructured the finances in record time. Outstanding invoices were collected, payment terms were extended, and negotiations with banks were held. Operationally, he implemented controlling tools, optimized the supply chain/production, and strengthened sales through financing assistance. Strategically, he secured an investor for Asia and repositioned the website/USPs.
