Five years of eCommerce – without success
A traditional metals producer launched a digital trading platform for metals five years ago to increase visibility and sales online. Despite several attempts, the commercial breakthrough failed to materialize.
Stagnant progress
The eCommerce platform failed after years without profit because the business model was not scalable. Traditional structures in the metal industry are also slowing down the digital transformation. The challenge: make a neutral assessment, initiate radical changes and motivate the international team.
Objective analysis to provide clarity
The interim CEO’s strategy was based on neutral analysis as a central lever. This included the evaluation of the existing business model as well as future market opportunities and potential partners. In addition, MVPs for corporate testing were developed and a possible need for adaptation was identified.
End and new beginning
After a successful analysis, the interim CEO came to a clear conclusion: the online platform would continue to be unprofitable, as cooperations failed due to revenue expectations and cost sharing. As a result, the closure of the subsidiary was recommended.
